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Top B2B Lead Databases: ZoomInfo vs LeadGenius vs TaskDrive

Last updated: July 26th, 2019

Generating leads is a high priority for most businesses, which is why so many turn to B2B lead databases. These databases make it easy to find more high-quality leads, but there are so many choices that it’s often hard to know which one is best for you. Before you spend money on a B2B lead database, read the below comparison to see if one of these is right for you – ZoomInfo or LeadGenius.

taskdrive zoominfo leadgenius

How to Generate Leads For Business

Businesses can go about generating leads in a number of ways. There’s email marketing, social media, inbound marketing, referrals and more. The strategy you choose ultimately depends on where you believe your customers are and the budget you have available to you.

However, a top strategy is using a B2B lead database. Using a B2B lead database allows you to quickly find hundreds or even thousands of leads in just a matter of minutes.

 

What Is a Lead Database?

A lead database is an organized collection of data about potential customers. They are compiled by third parties, which your business can then access for a fee. For example, a lead database may contain thousands of entries about companies and individuals from the financial niche. By paying a certain fee you can get access to this information. Using your ICP as a guideline you can search for potential leads.

taskdrive databases

 

Top B2B Databases For Lead Generation – ZoomInfo and LeadGenius

There is a lot of B2B databases on the market, and TaskDrive works with many of them. Below is some information based on our own experiences about two of the most popular. Read the full comparison it might help you decide if one of them is a good fit for you.

Short Overview

ZoomInfo provides a massive, searchable B2B database to make finding leads easier than ever before. With millions of entries and a robust number of search filters, along with other advanced features, ZoomInfo is an excellent tool for finding new leads. LeadGenius combines both human researchers from around the world and advanced algorithms to maintain their B2B lead database. It enables you to find contact information for thousands of businesses and individuals all over the world.

Features

  • Custom reports
  • Alerts when changes happen within your industry
  • Ability to create targeted lead lists.
  • Email campaign creation and management
  • Split testing
  • Ability to create targeted lead lists
  • Outreach analytics
✔ Lead scoring

✔ Lead segmentation

✔ Lead distribution

✔ Account-based selling

✖ AI-powered assistant

✖ Lead nurturing

✔ Contact import/export

✔ Lead data enrichment

✔ Contact email verification

✔ Filter out existing contacts

✔ Lead profiling

✖ Visitor identification

✔ Campaign management

✔ Browser extension

✔ Lead scoring

✔ Lead segmentation

✔ Lead distribution

✔ Account-based selling

✖ AI-powered assistant

✔ Lead nurturing

✔ Contact import/export

✔ Lead data enrichment

✔ Contact email verification

✔ Filter out existing contacts

✔ Lead profiling

✔ Visitor identification

✔ Campaign management

✖ Browser extension

Integrations

  • Hubspot
  • Salesforce
  • Zoho
  • Microsoft Dynamics
  • SalesLoft
  • Outreach
  • Salesforce

Database size

  • 6 million C-Level contacts
  • 19 million company profiles
  •  27 million emails of decision makers
  • Phone numbers of 17 million decision makers
  • 40 million websites
  • government registries
  • social networks
  • business directories

How often the database is updated

Daily

  • 50,000 new contacts are added
  • 3 million of existing contacts are updated
Information not provided

Pricing

Custom $2,999 per month/per user

 

What B2B Lead Database Is Better

Now for the real question – if you had to choose one of these databases to go with, which would it be? It’s likely not financially feasible to sign up for multiple B2B lead databases, so you’ll want to choose the best one.

Pros Cons
  • Advanced search features
  • Integrations with popular tools and software
  • In-depth database analytics
  • Advanced export options
  • Unclear pricing options
  • Occasional inaccurate information
  • Outreach tool within the platform
  • Combines AI and personal vetting to get better results
  • annual commitment
  • high per lead price

 

The Best B2B Lead Database Based On Our Experience

Overall, both ZoomInfo and LeadGenius are a great asset. ZoomInfo might have a better database, but LeadGenius offers some features that make it easier to contact prospects you find. Every B2B lead database has its own pros and cons. Since both B2B databases offer individual pricing, it’s hard to compare them against one another in terms of value.

If we had to pick just one of these though, we’d go with ZoomInfo. However, if you have limited resources we’d recommend LeadGenius since it is multiple tools in one. You will definitively save money on getting an outreach tool.

Bonus: How To Use All of Them And Still Focus on Sales

To get access to both of these databases, along with many others, consider working with TaskDrive. Our team of SDRs works with many B2B lead databases, and you can have them work for you with the price of the database included. This not only saves you money, but our team is experienced with all of these databases and will be able to get the most out of them.
To learn more about how TaskDrive can help you generate leads through the use of multiple lead databases, please feel free to schedule a free consultation at any time.

Marketing Manager @ TaskDrive Actively participating in the digital marketing world more than 5 years. Currently making sure that our website content is up-to-date and our blog is filled with easy and useful sales and marketing guides. Very passionate about dogs, topics on spirituality and Unicorns.

Create sales conversations with TaskDrive so that your team can focus on high-value activities.

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