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If your outbound marketing is not bringing you the type of results you’d like, you don’t have to accept this. There are always ways to improve, you just need to first figure out where you’re going wrong.
If you are bad at prospecting, you are bad at closing. Hiring Sales Development Representatives (SDRs) with strong core competencies is therefore very important for any sales team to succeed.
Information changes so quickly. People are changing jobs and the companies they work for, they have different email accounts and telephone numbers. For a business to stay up-to-date, practicing CRM hygiene is a must.