Video content consistently outperforms text or images on LinkedIn, delivering unmatched engagement and retention rates. According to LinkedIn’s data, videos on the platform receive five times more engagement than text posts or images, making them a go-to format for professionals who want to build trust and connect authentically with their audience.
One of the reasons video content is so effective is its ability to enhance message retention. Studies reveal that viewers retain 95% of a message delivered through video, compared to just 10% when reading text (Source: Offeo). This makes video not only more engaging but also a more powerful way to ensure your message resonates and sticks with your audience.
Why Video Builds Trust
Authenticity is at the heart of why video works so well. Unlike written posts, videos let viewers see your tone, expressions, and passion, creating a sense of connection and trust. Research from One Day shows that the brain processes visuals 60,000 times faster than text (Source: One Day).
This trust factor is especially critical for building personal brands and driving professional relationships. Leaders on LinkedIn who incorporate video into their content strategies report higher impressions and engagement. For instance, video posts from CEOs receive four times more impressions compared to other types of content (Source: Vidico).
Creating Video Content That Works
The key to a great LinkedIn video is grabbing attention right away. The first three seconds are crucial for setting the tone and pulling viewers in. Whether it’s through a surprising statistic, a question, or a bold statement, starting strong increases the likelihood of viewers staying engaged.
Keeping your videos short and to the point is equally important. LinkedIn users appreciate concise, value-packed content. Aim for videos that are under a minute and focus on a single takeaway—whether it’s a tip, an insight, or a personal story.
Join the Improve Your Personal Brand Challenge
If stepping into video content feels daunting, TaskDrive’s Improve Your Personal Brand Challenge is designed to make it easy. This five-day challenge offers a step-by-step process to help you create impactful videos that showcase your personality, expertise, and unique story.
Through guided tasks, you’ll learn to introduce yourself authentically, share tips that stop the scroll, and inspire your audience with the passion behind your work. By the end of the challenge, you’ll have five polished videos ready to boost your LinkedIn presence and build stronger connections.
Take the First Step
Video is more than just a medium—it’s a way to connect deeply and authentically with your audience. Whether you’re looking to establish authority, share your story, or simply stand out in a competitive space, video can help you achieve your goals.
