If you’re still relying on cold calls, print ads, or direct mail, you might be asking yourself: “Why do I even need to bother with content?” The truth is, without content, you’re making it harder for your business to grow.
Let’s break it down with numbers—how much time content takes, how much money it can make, and what happens when you don’t use it.
How Much Time Does Content Creation Take?
Creating content isn’t quick, but it pays off. Writing a blog takes about 4 hours on average, according to Orbit Media Studios. That might seem like a lot, but businesses that blog consistently are 13 times more likely to see a positive return on investment (ROI), as reported by HubSpot. Now compare that to cold calling. On average, only 2% of calls actually work—that’s 98 out of 100 calls wasted, according to Salesforce. Content may take time upfront, but it works for you long after it’s published.
How Content Helps You Make More Money
Content marketing doesn’t just save time; it also saves money. Research from Demand Metric shows that content generates three times more leads than traditional ads and costs 62% less.
If you’re still paying for expensive print ads or direct mail, you’re likely spending more money without getting the same results. With content, you can track exactly how many people read your blog, share your post, or visit your website—and adjust your strategy to do more of what works.
What Happens If You Don’t Use Content?
Skipping content creation makes it tough to grow in today’s world. Here’s why:
- People aren’t looking at ads the same way they used to. Most consumers start their shopping journey with a search engine—93% of the time, according to Statista.
- Cold calling doesn’t build trust. People are less likely to buy from a random phone call, especially millennials, who avoid phone calls entirely (Salesforce).
- Traditional advertising eats up your budget. A one-time ad in a newspaper is gone as soon as people toss the paper, but a blog post stays online and keeps bringing in new leads over time (HubSpot).
If You’re Going Old-School, Be Ready to Go Big
Let’s be honest: if you’re sticking with traditional methods like print ads or direct mail, you’d better have an incredible budget. Here’s why:
- These methods only work if they’re exceptional. Slapping together an ad using Canva and asking one of your employees to “figure it out” isn’t going to cut it.
- Printing and distributing materials around a city isn’t cheap. And if the ad doesn’t hit the mark, you’ve just wasted thousands of dollars.
This is where many companies go wrong. They try to save money by delegating crucial marketing tasks to people who don’t have the expertise or experience to deliver results. If you’re planning to go old-school, you should invest in the best marketing agency you can afford.
Why We’re Different
We’re not a marketing agency, and we don’t pretend to be. But we do have years of experience in lead research and know how to refine your efforts with smart content creation.
Here’s what sets us apart:
- Affordable Expertise: We don’t charge marketing agency prices because we focus on doing what we’re great at—helping businesses grow through quality leads and effective content.
- Practical Solutions: Instead of one-size-fits-all ads, we’ll help you build a content plan that’s tailored to your audience and goals.
Content isn’t about fancy fluff—it’s about reaching the right people with the right message. Let us help you make that happen without breaking the bank.
Why It’s Time to Rethink Your Strategy
Old-school methods might feel familiar, but they don’t work like they used to. Content creation is a long-term game that builds trust, drives traffic, and gets your name out there.
The numbers are clear: content isn’t just nice to have—it’s a must-have. You can keep relying on what’s comfortable, or you can start creating content and watch your business grow.
