Social Media is more than just a mere promotional tool — with social selling, it is becoming an indispensable tool to close more sales deals and get more leads.
In fact, according to a research report, sales representatives who are leveraging social selling in their sales processes are likely to get better results in all aspects including their customer renewal rate, tendency to attain sales quota, and so forth.
If this doesn’t compel you to adopt social selling in your sales processes, then I don’t know what would.
So, if you want to enjoy many benefits of social selling, hop on. Because, today, in this article, we are going to discuss some of the most effective social selling strategies that will help you drive tremendous B2B sales.
Provide customer support on social media
You might think that you already have a customer support helpline for this — why would you use social media for customer support then.
If yes, then sit tight and listen.
Your customers are fed up of calling you and are gearing to move on to better options if they listen to that voicemail one more time. I kid you not!
So, move over this archaic method and help out your customers on social media. It is what your customers want.
If statistics are anything to go by, 78% of customers believe that social media is the future of customer service.
Moreover, as the above stats suggest, 88% of customers would probably stop buying from you if you leave their social media complaints unanswered.
Hope you got your answer!
Apart from this, when other people see you helping your customers with such swift action on social media, they are likely to get inspired and start buying your products or services. Come to think of it, customer support on social media can prove to be a form of social proof as well.
Use social selling to drive traffic to your website
This point will only work if you have a huge audience base on your social media pages. However, garnering followers on social media is not all that difficult — you just have to keep your customers happy.
One way is by providing effective customer support (which we just talked about). Then, you can also engage them on social media platforms using humorous, funny banter.
See how Wendy’s does it:
Their social media team keeps track of each of their prospects and respond to them with a wit that never fails to impress.
Once you devise such an engagement strategy, you will witness your social media following skyrocketing.
Now, this is the right time to use your social media as a tool to drive traffic to your business website.
And it’s extremely simple to do so. All you need to do is blog regularly and share them consistently on your social media pages. However, sharing alone wouldn’t suffice. Make sure to use catchy one-liners to compel your audience to read it further on your website.
You can also repurpose your blog and transform it into an infographic or a video to share it on your social media page. Don’t forget to add the link for the original blog so that your audience will be easily directed to your website.
Tap into the potential of question and answer (Q&A) websites (like Quora)
People still fail to believe that they generate leads and sales through Question and Answer (Q&A) Websites like Quora.
What they don’t realize is that they are missing out on a huge opportunity — something that can do wonders for their social selling process.
Type in any question in your Google Search Engine and you will know what I am talking about.
For instance, when I typed in — “How to succeed in life” — I got the link for a Quora answer in the first page only.
Try out yourself. Type in anything, any question, no matter how asinine it is — you are likely to get at least one Quora link on the first page of Google.
That’s how powerful the platform has become. So, why not tap into this vast potential?
Even if your blog post can’t rank in Google, you can at least get your Quora answers rank higher with considerable ease.
Just start by writing succinct, sincere and informative answers in your niche. Research all Q and A platforms and look for the questions that are related to your product or service. Engage with people by asking them questions, commenting on their answers, and so forth.
Be consistent and provide value
When it comes to social selling, consistency is the key. If you want to drive value from your social selling efforts, then you have to offer even double value. The more interactive and committed you are, the more prospects you are likely to get.
Don’t be like Christian Bale, who disappeared after posting two eerie tweets.
There are plenty of ways to provide valuable content to your social media followers:
- Post advisories.
- Offer important solutions related to your niche.
- Add a dash of wit and humor to your content.
- Follow the influencers in your vertical.
Follow these tips and once you gain a considerable number of followers, don’t just stop there. Continue to post useful, witty and humorous stuff on your social media pages.
You can’t get away with this disappearing act — you are not Christian Bale.
You have to work hard, with veritable consistency to build your brand on social media to skyrocket your sales.
These five social selling strategies can get you started on building your brand on social media. Once you start following them religiously, you will see wonderful results and a high return on investment stats.
It is also worthy to note that these social selling strategies can do extra wonders if you apply them together with consistency.