If you’re a start-up, this is most suitable for you. No long intro is needed. However, believe it or not, even established businesses will also find this useful. Here’s why:
In-house marketing teams should take a break if they are often overwhelmed with work (planning marketing activities, launching, executing, and monitoring). Because these tasks don’t happen one after the other—most of the time all happen simultaneously.
Research shows that multitasking doesn’t increase productivity, it drops it by as much as 40%. So, it makes a lot of sense to just outsource marketing tasks that are time-consuming (yet essential) to virtual assistants (VAs).
Benefits of delegating tasks to a VA
Aside from alleviating the burden of your “overly multitasking” in-house marketing teams, here’s why it’s advantageous to delegate marketing tasks to a VA:
1. Delegating tasks to a virtual assistant is more cost-effective.
Hiring another in-house employee is no big deal if you don’t have budget constraints. But for those start-ups, VAs are more cost-effective because first, they are primarily remote. So, they have no overhead costs like office space, employee benefits, and equipment. Moreover, VAs are typically charged only for the work done instead of fixed fees. Statistically, hiring a virtual assistant is three times cheaper than hiring a full-time worker.
2. VAs provide flexible and scalable support.
This is particularly advantageous for businesses with fluctuating workloads or seasonal demands. They’re free to increase or decrease a VA’s hours or tasks as needed. Also, some VAs offer on-demand availability whether it’s for a few hours a week or full-time assistance for a short-term project.
3. VAs can step in to maintain operations and continuity.
VAs can be your backup support for in-house employees during unexpected absences (employee turnover, illnesses, vacations). Unlike hiring and training new full-time employees, VAs can be onboarded and deployed rapidly. So, operations will not be disrupted, and business will run as usual.
4. You can expect faster turnaround times.
Expect faster turnaround times with virtual assistants. While a project manager assigns deadlines for tasks, priorities can shift. However, VAs dedicate themselves solely to assigned tasks. That’s why when you delegate marketing tasks to VAs, you can anticipate the timely execution of their projects. For example, you set a task deliverable a week from now. It’s fixed. That VA will submit it on time despite a new podcast from your company being in the making.
8 marketing tasks to delegate to VA
When we discuss outsourcing to a VA, questions typically revolve around “What and how to delegate tasks marketing?” To help, we list the marketing tasks you can outsource:
Social media management
Social media management is a marketing task that involves handling a brand’s online presence. You wouldn’t want to ignore the power of social media digital marketing, because the Statista dataset says advertising revenue generated by social platforms continuously increases—take LinkedIn for example, revenue increased here by 15%.
But this task is quite time-consuming. It’s a task to outsource so businesses can focus on more strategic activities like product development.
What specific tasks can a VA do?
- First, you can hire a social media manager VA to create compelling content tailored for different social media platforms. Afterward, the VA can schedule and publish these posts optimally using social media management tools to ensure maximum visibility and engagement.
- Additionally, a VA can monitor your social media channels for real-time comments, mentions, and direct messages. And to gauge your overall social media presence, a VA can listen through effective social media monitoring.
- According to Meltwater’s survey, over 61% of brands have already implemented a social listening system. With it, a VA can research and identify relevant hashtags so they can monitor trending topics and conversations to create timely, engaging content.
Content creation and editing
Content creation and editing are essential to effective marketing strategies in today’s digital landscape. In fact, 92% view content marketing services as a business asset. Content marketing involves producing content strategy and content plans that can attract and engage a target audience.
And it’s not very surprising that this is another marketing task to outsource. Almost half of surveyed professionals admit to outsourcing content services.
What specific tasks can a VA do?
- In this domain, VAs with specialized skills in content writing are a worthy investment. They can research and ideate relevant topics to produce high-quality online content like blogs, social media posts, newsletters, and copies of other marketing materials.
- But the task doesn’t just end with making the copy. The VA should also review, edit, and proofread the article for grammatical errors, spelling mistakes, and inconsistencies, and ensure adherence to style guides and brand guidelines. It’s recommended that this task be delegated to another VA who didn’t write the copy to avoid bias.
- If needed, you can also request the VA to create images, infographics, or visual assets for the specific content—especially for social media postings. Simply, be clear about instructing to include your branding elements to avoid a mismatch.
Email marketing
Email marketing is a way for businesses to communicate with current and potential customers. As a marketing tool, emails can nurture relationships with the audience, promote products or services, and drive conversions. Since revenue with this marketing strategy is good, its market revenue is projected to be 17.9 billion by 2027.
Outsourcing marketing email to a virtual assistant is an option if you have limited resources or lack expertise.
What specific tasks can a VA do?
- If you already have an email list before the VA enters the picture, he/she can manage it. That means a VA can structure your email subscriber list systematically, like dividing your subscriber list into segments. Managing the email subscriber lists also entails sending regular newsletters, promotional offers, and product updates.
- Another task to delegate to a VA is creating and scheduling email campaigns. First, a VA can help create email content following provided guidelines, templates, or briefs. And when it’s time to schedule sending them, a VA can use marketing automation platforms to set up.
- Furthermore, a virtual assistant can monitor email metrics like open rates, click-through rates, and conversion rates. They can generate reports summarizing email campaign performance, analyze results, and adjust if needed or recommend tweaks for future improvements.
Research and data analysis
In a marketing context, this is about systematic collection, analysis, and interpretation of data so as to have a better understanding of market dynamics, competitor behavior, and the performance of marketing activities.
From a marketer’s perspective, this is lengthy. Because only 18% of market researchers’ time is spent on non-research activities. To enable in-house marketers to focus more on high-priority marketing activities, outsource the tedious data collection and analysis process to a VA. How to outsource digital marketing research?
What specific tasks can a VA do?
- Starting off the task list with a market research project. Any business needs to understand its industry first before it can serve. To gather valuable insights, a virtual marketing assistant can visit and compile all possible data sources, including industry reports, market trends, customer surveys, and social media conversations.
- Moreover, a VA can review your previous or ongoing marketing campaigns and analyze their performance data. Using statistical or analytical tools, they will gain meaningful insights from these results.
- Based on the overall research and analysis, a virtual marketing assistant will put together detailed reports. Statistics will highlight key performance indicators, identify strengths and weaknesses, and provide data-driven recommendations to improve future marketing campaigns.
SEO optimization
SEO (Search Engine Optimization) is optimizing a website and its content to rank higher in search engine results pages (SERPs). The higher a website ranks for specific search queries, the more it attracts organic (non-paid) traffic from search engines like Google.
It’s a marketing task that can be outsourced to a virtual assistant (VA) because it involves several time-consuming and repetitive tasks. How does “Google’s algorithm consider over 200 signals when determining search engine rankings” sound?
What specific tasks can a VA do?
- The first task a VA can do is keyword research. An SEO survey confirms that 36.3% of professionals spend most of their time on this task. This involves identifying relevant keywords and phrases that potential customers might use to search for your products or services.
- Next task, they can do is optimize the content on your website pages—titles, meta descriptions, headings, and body text. They can improve your search engine rankings by structuring your content well, making it easy to read and relevant to visitors. Also, they can work on technical SEO elements, like site speed, mobile responsiveness, and schema markup.
- Apart from that, the virtual marketing assistant can monitor search engine rankings for targeted keywords and identify opportunities for improvement. They can further implement link building, content optimization, and other local SEO tactics to improve the site’s search engine visibility continuously.
Customer support and relationship management:
This marketing activity is about providing excellent customer service (like what LTVplus does!) and nurturing customer relationships. If you perfect this, you can strengthen your brand reputation, improve customer retention, and drive sales and growth.
Can you outsource it? Well, yes. around half of companies outsource marketing customer service to increase productivity and cut costs.
What specific tasks can a VA do?
- A virtual assistant can be part of your customer service team and be the point of contact for customer interactions, responding to inquiries, feedback, and complaints. With fast and satisfactory responses, a virtual assistant helps enhance customer retention.
- Also, a VA can maintain and update customer databases and CRM systems to ensure accurate data. You can use this information to accurately personalize communications, tailor offers, and provide a seamless customer experience.
- And if you plan to implement customer loyalty programs, your VA can help configure and manage them as well. They can coordinate program enrollment, keep track of rewards, and let customers know about special offers.
Campaign planning and coordination
Effective marketing tactics require careful planning, coordination, and execution. Campaign planning and coordination describe how this is accomplished. It involves strategizing, scheduling, and managing all the moving parts of a campaign to satisfy marketing goals and ensure success
By delegating marketing campaign planning and coordination tasks to a VA, you’re leveraging their organizational skills, attention to detail, and ability to multitask effectively to achieve more. And proactively planning projects boosts success rates by 356%.
What specific tasks can a VA do?
- First part is the planning stage. A VA can contribute to the ideation and brainstorming process of new marketing campaigns. They can research and gather data to inform fresh campaign strategies.
- Coordination. A VA can coordinate with various stakeholders, including external vendors or partners involved in the campaign launch—such as advertising agencies, designers, or content creators. They’ll work to ensure all parties are aligned and achieving the same goals by negotiating contracts, obtaining quotes, and coordinating deliverables.
- Third is execution and monitoring. They can monitor the progress of various campaign components, such as content creation, design work, or advertising placements, and follow up with responsible partners to meet deadlines.
Analytics and reporting
Data-driven decision-making is crucial—especially in marketing strategies. Businesses that use data-driven marketing get five to eight times more ROI. Analytics and reporting is the process of collecting, processing, and interpreting data related to marketing activities and reporting it in an actionable format.
Unfortunately, they can be resource-intensive. So, clients outsource to VAs specializing in analytics and reporting. They have access to the latest data analysis tools, visualization software, and reporting platforms.
What specific tasks can a VA do?
- First, your VA can gather data like website analytics, social media platforms, email marketing software, and advertising platforms. They can generate comprehensive reports and analyses (by leveraging advanced data visualization and reporting tools) based on performance metrics there. Once they have the right data, they can create customized reports, whether channel-specific or executive summaries.
- VAs can compare key findings and insights from data analysis against historical data or industry benchmarks to provide context and perspective of your current performance. They can highlight notable findings, such as strengths and weaknesses, audience behavior, or sales trends
- Using the data analyzed, the virtual assistant can make detailed recommendations. They can suggest adjustments to content, messaging, targeting, or channel mix based on what the data reveals about audience and engagement. VAs can also recommend testing and experimentation strategies for continuous improvement of marketing efforts.
Start offloading your marketing tasks to our AI-powered VAs
Outsourcing can be a huge help for businesses looking to focus on core activities such as strategic planning, client relations, and product development. If you delegate marketing tasks to a virtual assistant, you’re also practically empowering yourself and your team with improved mental well-being and a healthier work-life balance.
With the service of a marketing consultant or a VA, you can offload “essential but demanding marketing tasks” and get more actually done in less time. Feel free to browse our extensive list of marketing tasks that can be outsourced to a virtual assistant.
Empower your business with the power of virtual assistance. Contact TaskDrive today to find the perfect VA and discover how we can keep your marketing game at the cutting edge.
