The thing about lead generation and sales is that there’s always more to learn. Even when you think you have all figured it out, some new strategy or tool shows up. Staying on top of all the latest tricks, strategies and software is difficult, but if you do, you can stay ahead of your competition and generate more sales. Joining LinkedIn lead generation groups is one modern strategy you can explore.
How to Make the Most of a LinkedIn Group
Before we get to the group suggestions, we want to share some tips on how to make the most out of these groups once you join. It isn’t enough to simply click the “Join” button and occasionally read the posts.
The first tip – take some notes. Reading new information won’t help much if you don’t retain it, and writing things down is a great way to help the info stick. And you can always go back to your notes when you need them.
The second tip – participate in the conversation. You can certainly learn a lot by just reading the posts within a group, to really get the most out of it you should interact with the other members. Reply to their posts, ask questions, or write about your experiences. Maybe someone in the group is looking for a Slack alternative, and since your company uses one that you like, you could give your recommendation. Or maybe someone mentions a social media strategy they use, and you would like to learn more about it.
Interacting with others is a great way to ingratiate yourself within the community, make great business connections, and learn about industry trends.
Third tip – find other great groups to join. You can use LinkedIn groups on the list below to find additional groups to join. There are hundreds of options out there, and it would be hard to list them all here. But once you join some of the best, you can ask that community for other groups they would recommend. That way you can find groups that are more tailored to your own specific needs.
1. Sales Best Practices
This group is focused on sharing experiences and solutions for selling, marketing, and best practices from the industry. The group has a few rules in place which help keep the members focused on discussions. Admins don’t allow posting ads, links, or any promotional content. When your request to join the group is approved, you’ll also find some additional guidelines and tips on how to get the most out of the group. With over 300,000 members it is one of the largest groups on LinkedIn focused on sales and lead generation, so it’s a great place to start.
2. The Sales Association
This group is created by The Sales Association, a company dedicated to providing tips and opportunities for sales professionals to improve their sales skills. The group count is over 90,000 members and they talk about sales development, different sales tactics, sales management, leads, and lead generation. Admins state that their mission is to empower their members by enabling them to connect both online and at the events, help them grow professionally, and drive profits for their companies. As a result, the admins are able to provide members a powerful and strategic means to connect with one another at events and online, grow professionally, and drive profits within their organizations.
The only requirement the group has is that you have a valid name and photo to go along with your LinkedIn account. After all, the Sales Association is all about making connections with other people in your industry so that you can learn from one another and ultimately drive more sales.
3. Social Selling University
The third group on our list is about combining social selling and lead generation. Within this group, you’ll find a ton of information on how to use social media to drive sales, some great social media tools, and also how to identify new opportunities and engage with your customers.
Admins of the group are planning webinars, and workshops around social selling and different tools that can help sales teams increase revenue through social channels. The group aims to teach salespeople how to identify new leads and opportunities using LinkedIn.
There’s only one rule when it comes to posting within this group – don’t spam the group with overly promotional material. As long as you’re keeping your posts related to social selling, you can talk about practically anything. If you’re interested in using social media as a part of your business, definitely check out Social Selling University.
4. Innovative Marketing, Sales, PR, and Social Media
Our last group suggestion is also one of the largest sales and marketing innovation groups on LinkedIn. Counting over 530,000 members, this group is all about sharing information related to sales, social media, marketing, and PR.
Because there are so many people you may have to sift through more posts to find the information you are looking for, but the good news is that there’s a lot of useful information.
If you want to take your learning one step further, the founder of the group offers individual training, so you can get more practical tips related to your specific needs.
Join Some LinkedIn Groups Today
If you’re not already active in any of the LinkedIn groups, now is the perfect time to start. The sooner you join, the sooner you’ll reap the benefits. Before long you’ll be making new connections, learning new information, and helping your business increase revenue.
