Are you concerned about attending the next business conference? Maybe you had a bad experience in the past and now you are afraid that it’s just a waste of time and money. But, we all know how valuable networking at conferences is and how much it can help business growth. That is why proper preparation for the event is key to becoming successful at networking.
You have business cards printed out, your elevator pitch rehearsed to perfection and now you need to set up meetings with potential clients – i.e. conference attendees.
Finding conference attendees is easy if you know where to look. In one of our blog posts, we have a detailed guide to finding attendees on official websites and apps. But, if you can’t find such list, social media is the place to go to find them.
Twitter – the gold mine of business conference attendees
Every big business conference will invest in their promotional efforts by engaging with their audience on social media — especially on Twitter.
Twitter is an open social network where everyone can connect even though they are not following each other. If you are interested in a topic, you can see what people are saying by following their Twitter handle or a hashtag and starting conversations with them.
So, if you want to discover who else is also interested in a conference you are attending, all you have to do is search for the official conference handle (account) and the hashtag.
The first thing you can do is to search for an official conference Twitter handle, go to the account and see the followers.
If you find company accounts following the event, it’s a good indicator that they will most likely attend the conference. While you are there scrolling through the list, you can connect with people on the spot. Or, if it’s more convenient, use a scraping tool to get all the attendees compiled into a spreadsheet. For more details on how to use a scraping tool, you can check out our step-by-step guide on how to find attendees on Facebook.
The second thing is to search for the conference hashtag. Surely, there will be many irrelevant tweets, but you will get valuable insights into 3 crucial groups of people:
- People who are going to the conference.
- People interested in the industry but can’t attend the conference.
- Influential people that can introduce you to new leads after the conference.
We discovered 3 good reasons to use Twitter for connecting and making the most out of attending the next business event. Keep reading to learn how.
Reason 1 – connecting with people attending the conference
If you are going to a business conference then you’d want to make sure you schedule meetings while you’re there. Connect with leads either on Twitter or ask for their emails and continue the conversations there. This is a good way to introduce yourself upfront. Once you are at the conference, those leads will already know who you are and what you do. So, you can skip the introductions and go straight to your sales pitch.
Reason 2 – connecting with people not going to the conference
There can be hundreds of different reasons why people take part in the Twitter conversation. You will find people that are really interested in the conference. But for some reason, they cannot attend the actual event. That is your cue to connect with them and start a conversation. Offer to meet up at a local coffee shop and talk business — if they are living in the same city where the conference is taking place.
Reason 3 – connecting with influential people
Conference speakers, presenters or panelists are all influential, knowledgeable people that have many followers and acquaintances in the industry. Even if you are not aiming to do business with any of them, definitely connect. They may introduce you to some entrepreneurs and business owners. What you offer them might solve some of their pain points. You never know where your next sales opportunity might come from.
So, keeping an eye on the conference Twitter handle and a hashtag before and during the conference is a must!
Consider this a fun way to do your business. Connect, chat, text with people that can become your clients or have the potential to introduce you to some new people in the future.
We gave you some tips on how to use Twitter to find business conference attendees. But, if you are short on time to do the research yourself, schedule a call with us and we can get that research done for you. All you’ll have to do is reach out to the people of interest and connect.