In a world where your prospects are bombarded with sales messages each day, it has never been more important to source leads correctly.
In fact, 97% of prospects aren’t actively looking to purchase at all.
So building lists based on job titles (because they match your buyer persona), doesn’t mean they are interested in hearing from you right now.
Instead, you need to focus on triggers or signals…
Over the last few months, we have developed and implemented a number of different strategies to research and enrich leads.
Below is a video of 14 Lead Sourcing Playbooks, that you can use to help you find prospects who may have an intent to buy soon.