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Global Crisis Is Impacting Conferences and Changing the Event Industry, but This Isn’t The End…

Last updated: March 30th, 2020

The coronavirus first appeared in China at the very end of 2019 but has since spread to more than 140 countries. On March 11, 2020, the world health organization (WHO) officially declared the coronavirus as a pandemic, which changed the world drastically.

While there are some measures we can all take to slow down the spread of the virus such as social distancing and maintaining personal hygiene, the virus still remains a big threat to all of us.

The pandemic has changed all of our lives significantly. But it has also changed how a lot of industries function, one of those being the event industry.

Conferences canceled worldwide

As this disease is highly contagious, people all over the world are practicing social distancing and self-quarantining in the hopes of slowing down the virus. Large social gatherings are now banned and the event industry is taking a large hit.

A staggering number of events from all over the world have been either canceled or postponed as both organizers and attendees don’t want to risk getting the virus. This has been a large hit on the earnings of everyone working in this industry.

While the global events industry size was valued at $1,100 billion in 2018, those numbers are now dropping due to many canceled events. Here are just some events that have been canceled, postponed, or will be held online due to the coronavirus:

  • Mobile World Congress, Barcelona, Feb. 24-27
  • American Physical Society meeting, Denver, March 2-6
  • Business Roundtable CEO Innovation Summit, Washington, D.C., March 18
  • Livre Paris Book Fair, Paris, March 20-23
  • Google Cloud Next ’20, San Francisco, April 6-8 
  • Natural Products Expo West, Anaheim, March 3-7
  • Facebook Global Marketing Summit, San Francisco, March 9-12

Still want to hold a conference? There’s a solution

If you’re in the event industry, you’re probably worried about the future of your job and how this situation will influence your livelihood. Still, you can rest assured knowing there is a solution. Two startup companies have made platforms that will make organizing online conferences possible.

These two start-ups are Hopin and Run The World and they’ve both reported a big increase in demand for their platforms as organizers all over the world are looking for ways to organize their events without risking anybody’s health.

Hopin, which was created by British entrepreneur Johnny Boufarhat, allows its users to hold online live events for up to 100,000 people, as well as offshoot Q&A sessions and networking opportunities.

Hopin.to
Hopin.to

The platform is currently fast-tracking those events focused on helping with the coronavirus crisis. All other events are currently on the waitlist but there’s no denying that the demand this company has received has spiked significantly due to the ongoing pandemic.

Run The World is a San Francisco-based start-up that has seen a rise in demand just like Hopin. It was created by Xiaoyin Qu. Qu and the company’s co-creator Xuan Jiang have developed a mobile and desktop app for running online events with the goal of making conferences easier and more affordable.

Run The World
Run The World

Currently, Run The World can stream content for up to 100,000 participants, but its creator hopes that they will manage to bring that number up to 1 million soon. Run The World doesn’t focus on large-scale events. The company’s main purpose is to focus on the number of events being hosted.

If your business is faced with this challenge right now or you are just looking to explore this new opportunity to share value with your audience, potential, and current customers our CRO Mark Colgan has a webinar gameplan for you. 

Putting together a webinar can sound like a lot of work, especially if you don’t have support from a marketing or a demand generation team.

webinar

Mark has recorded a free presentation with a step-by-step guide to help you with setting up and hosting your first webinar. 

Check it out

If you’re an event organizer that still hasn’t looked into these platforms, do it now so you can still have a chance of holding all of the events you were thinking of canceling or postponing.

12 tools you can use to facilitate online communication and education

As everyone is spending so much time at home, now is the chance to work on our education and personal development. However, it is also important not to forget to keep in touch with people. 

If you have a conference, you can use the tools mentioned below to expand the audience to reach and bring the local and global audience together.

Here are some tools you can use for maintaining communication and education.

Tools for Communication

Hopin.to

The first-ever all-in-one platform that lets people host online events for attendees who can interact with one another and learn from all over the world

HeySummit

A platform that allows its users to create online summits and provide an excellent experience for the speaker and the attendees.

Demio

A no-download webinar platform that has both live and automated webinars and comes with a plethora of marketing tools.

BrightTalk

A collection of over 100,000 online talks given by professionals and industry experts on topics such as business management, finance, marketing, etc.

Zoom

An online conference tool that allows its users to communicate with their team members through video webinars, conference rooms, and online meetings.

Loom

Loom is a video recording tool that helps you get your message across with ready-to-send videos.

Tools for Education

Coursera

Online courses where you can earn a certificate or degree and be educated by teachers from well-recognized universities and companies.

OneCourse

An application intended for child education that offers lessons in reading, writing, and numeracy.

Mindspark

An online computer-based self-learning tool that teaches math to children and helps them understand it better.  

University of the People

An accredited online university that gives people open access to higher education and the chance to earn a diploma in multiple fields.

CS50’s Introduction to Computer Science

A computer science course from Harvard University that gives a basic introduction to everything you need to know about computer science.

People Analytics

A data analysis course from the University of Pennsylvania that provides people with a data-driven approach to managing people.

No time to despair

The current situation might seem bleak, but there’s still hope for the event industry. While a lot of events are now canceled, there’s still a chance you can hold your conferences with the help of tools we’ve listed in this article. And if some people already RSVP’d to those canceled conferences, you can contact TaskDrive and we can help you with the research and get you the list of people who were supposed to attend the event.

Marketing Manager @ TaskDrive Actively participating in the digital marketing world more than 5 years. Currently making sure that our website content is up-to-date and our blog is filled with easy and useful sales and marketing guides. Very passionate about dogs, topics on spirituality and Unicorns.

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